"If everything seems under control, you are not going fast enough." - Mario Andretti

Who we are

Commercial Advisory is a specialised strategy consultancy focused on sales and marketing topics based in Munich, Germany. As independent management consultants we give strategic advice to small and medium-sized companies and support private equity investors in strategic investment decision making. We make our customers faster, better and more profitable.

Our industry focus is on business services, the construction industry, industrial products (e.g. metal processing), retail & consumers as well as digital business models.

Commercial Advisory offers “market intelligence” services and conducts strategic analyses regarding markets, competition and customers. We provide latest information on current market trends and drivers. The heart of our work is the collection of primary data via interviews with experienced industry experts. Additionally, we have access to a wide range of information databases and professional providers of market studies.

We collect market data, provide market studies, create market models, calculate market sizes and market shares as well as conduct customer satisfaction surveys. We help our customers to gain a time and information advantages against competition.

By using our “Sales Excellence” approach we support our customers with the development and execution of the appropriate sales strategy. We analyse business segments and conduct ABC-analyses regarding product groups, sales channels, customers or geographies in order to identify a business’ profitable core. Additionally, we develop and assess strategic options.

We have own inhouse capabilities to analyse the Chinese market (“China Insight”).

In the context of commercial due diligence projects, we review the strategic positioning of the target company and the sustainability of the business model. We validate the business plan taking the market development, the competitive environment and the customer dynamics into account. We identify possible dealbreakers (“red flags”) early on in the transaction process.

What we do