“If I had asked people what they wanted, they would have said faster horses.” – Henry Ford


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As one of the most important industries in Germany, the German automotive industry makes a significant contribution to make Germany the world champion of exports and contributes to securing jobs. Despite its global activity, medium-sized business still characterizes the German automotive industry.
Currently, the industry is at the beginning of a new era, with enormous changes for manufacturers and suppliers. The challenges arise both on the technological side and on the market side. In the technological field, alternative drive technologies (e-mobility), a growing diversity of variants and an increase in complexity as well as the discussion about CO2 emissions must be mentioned. The entry of competitors from emerging markets, changing mobility needs for example car-sharing programs and the relocation of production locations to growth countries represent the key challenges on the market side.

At the same time, these dynamic changes offer enormous potential for both manufacturers and suppliers, if they can adapt their internal processes and develop new business areas, for example through strategic partnerships.

We help our customers meet these challenges and realize these opportunities. Our expertise, both for manufacturers as well as for suppliers, results from extensive project experience in the following areas:

  • Automotive Aftermarket
  • Turning parts and filter technology
  • Precision stampings
  • Auto repair services
  • Decorative interior components
  • Coatings
  • Protection, air and fluid systems

Further information: Association of the Automotive Industry e. V.

Commercial Advisory Unternehmensberatung gives honest advice and provides clear answers to pre-defined questions. We are a trusted partner of SME and private equity investors. Please contact us for further information.

Our expert: Maximilian Schmitt

Maximilian Schmitt

Maximilian Schmitt

Commercial Advisory Unternehmensberatung GmbH
Pettenkoferstraße 44
D – 80336 München
+ 49 89 20355314