Retail & Consumers

„Don’t tell people how good you make the goods; tell the how good your goods make them. “ – Leo Burnett

Transformation within commerce and the consumer goods industry is well underway. Main drivers are the demographic change with an aging and shrinking population, the rising digitalisation and increasing requirements regarding transparency and sustainability. Consequences are a changing consumer behaviour and a need for adapting business models along the supply chain. While stationary trading stagnates, E-Commerce is growing between 10 and 15% per year.

Factors for success in commerce is the choice of location, inventory management with an ideal product availability, professional purchases, the design of sales floors and the training of sales staff. Retail is detail!

Consumers & retail

© Minerva Studio /

Stationary trading and consumer goods manufactures are forced to face E-Commerce and to come up with innovative concepts. An increasing number of consumer goods producers are choosing their online partners more selectively. In trade the trend is changing from multi-channel retailing to omni-channel retailing. Moreover, stationary commerce, mail order and E-Commerce are becoming fully integrated and consistently combined. The customers’ journey must not be interrupted.

Online pure players start to open own stationary stores or enter collaborations. Counselling certificates in stationary commerce (charges for purchase) and commission payments for stationary distributors for purchasing online (by entering the zip-code) are in trial phase.

Current consumer goods trends 2016 are the increasing connection of the private label and external label business, growing digitalisation (shopping-apps, electronical vouchers etc.), the change from the point of sales to the point of emotion, a rising demand for high-quality food and solution selling instead of products.

Our project references within the consumer goods and commerce branch:

  • Audio and media equipment
  • Animal food
  • Aquariums and aquarium accessories
  • Bowling centre chain
  • Decorative lightning
  • Eyeglass lenses
  • Fashion
  • Food products (e.g. cheese, nuts, meat, wine)
  • Furniture
  • Garden tools
  • Hotel cosmetics
  • Jewelry and watches
  • Kitchens
  • Motor boats
  • Sporting goods
  • Student exchange programmes
  • Swimming pools
  • Workwear
  • Work & Travel programmes

Commercial Advisory has a comprehensive industry expertise within the consumer goods and commerce branch and supports you gladly to develop innovative product and commerce concepts.

Further information: Foreign Trade Association

Our expert: Maximilian Schmitt

Maximilian Schmitt

Maximilian Schmitt

Commercial Advisory Unternehmensberatung GmbH
Pettenkoferstraße 44
D – 80336 München
+ 49 89 20355314