Market Intelligence

“An investment in knowledge pays the best interest.” – Benjamin Franklin

Commercial Advisory offers market intelligence services and conducts strategic analyses regarding companies, markets, competition and customers. The analyses are based on comprehensive secondary research (e.g. market reports) and extensive interviewing programs. Our core competence in this context is conducting personal and telephone interviews with experienced industry experts and market participants like competitors, sales partners, customers and suppliers.

Market IntelligenceThe determination of market segments, sizes and future growth rates (taking the relevant market trends and drivers into account) as well as the calculation of market shares are an essential requirement for strategic decision making:

  • Development and validation of sales plans
  • Corporate transactions (e.g. mergers & acquisitions)
  • Strategic investment decisions (e.g. production capacities)
  • Financing (e.g. capital increase)
  • Commercial analyses for independent business reviews (e.g. Sanierungsgutachten IDW S6)
  • Anti-trust law

Commercial Advisory Unternehmensberatung provides market studies and develops own market models which consider all relevant parameters. We typically use a mixture of “bottom-up” (e.g. assumptions regarding prices and volumes) and “top-down” approach (e.g. break-down of total market).

The analysis of the competitive environment (“competitive intelligence”) encompasses the determination of the industry structure and strategic groups within the market. Strategic positionings of single players are derived, market shares are calculated and financial benchmarks are conducted. Critical success factors are elaborated and discussed. Based on the strategic analysis Commercial Advisory develops a set of recommendations to strengthen the client’s strategic direction.

Commercial Advisory Unternehmensberatung gives honest advice and provides clear answers to pre-defined questions. We are a trusted partner of small and medium-sized enterprises (SME) and private equity investors. Please contact us for further information.

Commercial Advisory Unternehmensberatung GmbH
Pettenkoferstraße 44
80336 München
+ 49 89 20355314

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