Market Intelligence

“An investment in knowledge pays the best interest.” – Benjamin Franklin

Commercial Advisory offers market intelligence services and conducts strategic analyses covering the competitive environment, customer dynamics and specific market segments. In particular, we focus on niche markets where industry analyst coverage may be limited. For this reason, our analysis is based on a variety of data sources and approaches. Typically we begin with comprehensive secondary research (e.g. market reports) and extensive interviewing programs. Our core competence is primary research consisting of in-depth personal and telephone interviews with senior level industry experts and market participants such as competitors, sales partners, customers and suppliers.

Market IntelligenceMarket sizing, segmentation and forecasting growth rates (taking the relevant market trends and drivers into account) as well as determining market share are essential requirements for strategic decision making such as:

  • Developing and validating sales plans
  • Corporate transactions (e.g. mergers & acquisitions)
  • Strategic investment decisions (e.g. production capacities)
  • Financing (e.g. capital increase)
  • Commercial analyses for independent business reviews (e.g. Sanierungsgutachten IDW S6)
  • Anti-trust law

The team at Commercial Advisory Unternehmensberatung provides market analysis and designs customized market models taking into account key parameters. We typically use a mixture of “bottom-up” (e.g. assumptions with regard to prices and product volumes) and a “top-down” approach (e.g. break-down of total market).

In analyzing the competitive environment (“competitive intelligence”), we calculate market shares of the key players, identify their strategic positioning, develop strategic groups and perform financial benchmarking analysis. Beyond this stage, we evaluate the critical success factors and develop a set of recommendations to strengthen our clients’ strategic trajectory.

Commercial Advisory Unternehmensberatung provides honest advice and  clear answers to critical questions. We are a trusted partner of small and medium-sized enterprises and private equity investors. Please contact us for further information.

Commercial Advisory Unternehmensberatung GmbH
Uhlandstraße 5
80336 München
+ 49 89 51514812
info@commercial-advisory.com

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