Customer Referencing

“Quality means that the customers return and not the products.” – Dr. Schreiber

Customer ReferencingA customer-oriented organisation places customer satisfaction at the center of its business decisions. However, small and medium-sized enterprises often have a stronger focus on products and technology causing them to overlook potential client opportunities.

As part of our Customer Referencing approach, Commercial Advisory helps you to identify customer opportunities and to evaluate their satisfaction with existing products and services.

Commercial Advisory is focused on conducting comprehensive customer satisfaction surveys amongst relevant decision makers in sales and marketing. Quantitative and qualitative data are analysed in detail and sound recommendations are derived from the results. Typical customer requests are:

  • Identifying new growth potential among existing customers
  • Supporting new customer acquisitions and winning back customers
  • Developing market entry strategies and “follow your customer” strategies
  • Optimizing the existing product and service portfolio in addition to the launch of new products and services
  • Expansion of product and service offerings (outside the current core business)
  • Improving “conversion rates”
  • Optimizing sales structures and processes

We help our customers quantify and increase their share of wallet among their existing customers taking customer profitability into account.

Commercial Advisory Unternehmensberatung provides honest advice and  clear answers to critical questions. We are a trusted partner of small and medium-sized enterprises and private equity investors. Please contact us for further information.

Commercial Advisory Unternehmensberatung GmbH
Uhlandstraße 5
80336 München
+ 49 89 51514812

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